Google Analytics 4 is replacing Universal Analytics on the 1st July 2023Google Analytics 4 is Google's next-generation measurement solution, and is replacing Universal Analytics. On the 1st July 2023, Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we highly recommend that you complete your move to Google Analytics 4 as soon...
Are you prepared for Google's latest Core Update? The rollout began on the 17th of November and could potentially affect your website.Here’s how Google describes broad core updates:Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re...
According to reports, Facebook is removing its restrictions on ads which include more than 20% text in the main image/graphic.Social media expert, Matt Navarra suggest Facebook are contacting advertisers directly to inform them on the change:https://twitter.com/MattNavarra/status/1308439758176161794?s=20"...
Facebook has recently announced the launch of Facebook Shops - "a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free". This is the perfect entry point for any business that is not already selling their product(s) online."Sell from anywhere with a new customizable online shop"https://www.facebook.com/business/news/announcing-facebook-shopsHowever, for those...
With COVID-19 continuing to spread and having such a big impact on our lives and businesses, it is important we all know how to communicate considerately on social media. When businesses talk about Coronavirus online, they should do so with the intent to either educate, inform or show solidarity with their audience.Some brands will...
Studies suggest that anywhere from 60%-80% of all website traffic starts with a search… That’s a huge opportunity for you and your business! SEO is the answer!Why should I care about SEO (Search Engine Optimisation)?You may have heard us talking about Search Engine Optimisation, or SEO for short, when talking about websites. SEO is...
In light of the latest COVID-19 situation in the UK, we want to let you and our clients know how we're getting on here at CS One. We are all still working from the studio, and business is running as normal, but we do have measures in place for a seamless transition if 'self-isolation' is required. We understand many of our...
When you choose CS One Design for your social media management, we take an innovative approach to collaborating with you on content generation and approval. That's why we research and use only the best tools to maximise your social efforts...
Google Ads has recently rolled out a feature allowing you to report on landing page performance from shopping campaigns.This is great news for advertisers who want to see which landing pages from their Shopping Campaigns are generating the most sales and which may need to be optimised further.What data can you report on?ClicksImpressionsCTRAverage CPCCostConversion rateConversionsOn...
Instagram recently confirmed that it was testing this new ad format initially with a few brands, but is now rolling out 'branded content ads' to all advertisers.This means it is now possible for brands to create ads using organic posts from the influencers they already have a relationship with. Instagram has also announced that branded...
