Author: Aaron Dawson

Google Ads Now Offer Reporting on Landing Pages for Shopping Campaigns

Google Ads has recently rolled out a feature allowing you to report on landing page performance from shopping campaigns.This is great news for advertisers who want to see which landing pages from their Shopping Campaigns are generating the most sales and which may need to be optimised further.What data can you report on?ClicksImpressionsCTRAverage CPCCostConversion rateConversionsOn...

influencer marketing on social

Instagram allows advertisers to convert organic influencer marketing posts into ads

Instagram recently confirmed that it was testing this new ad format initially with a few brands, but is now rolling out 'branded content ads' to all advertisers.This means it is now possible for brands to create ads using organic posts from the influencers they already have a relationship with. Instagram has also announced that branded...