Author: Aaron Dawson

Grow your business with new ‘Facebook Shops’

Facebook has recently announced the launch of Facebook Shops - "a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free". This is the perfect entry point for any business that is not already selling their product(s) online. "Sell from anywhere with a new customizable online shop" https://www.facebook.com/business/news/announcing-facebook-shops However, for those...

How To Deal With Coronavirus On Social Media…

With COVID-19 continuing to spread and having such a big impact on our lives and businesses, it is important we all know how to communicate considerately on social media. When businesses talk about Coronavirus online, they should do so with the intent to either educate, inform or show solidarity with their audience. Some brands will...

CS One, Business As Usual…

In light of the latest COVID-19 situation in the UK, we want to let you and our clients know how we're getting on here at CS One. We are all still working from the studio, and business is running as normal, but we do have measures in place for a seamless transition if 'self-isolation' is required.  We understand many of our...

Google Ads Now Offer Reporting on Landing Pages for Shopping Campaigns

Google Ads has recently rolled out a feature allowing you to report on landing page performance from shopping campaigns. This is great news for advertisers who want to see which landing pages from their Shopping Campaigns are generating the most sales and which may need to be optimised further. What data can you report on? ClicksImpressionsCTRAverage CPCCostConversion rateConversions On...

influencer marketing on social

Instagram allows advertisers to convert organic influencer marketing posts into ads

Instagram recently confirmed that it was testing this new ad format initially with a few brands, but is now rolling out 'branded content ads' to all advertisers. This means it is now possible for brands to create ads using organic posts from the influencers they already have a relationship with. Instagram has also announced that branded...