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Google Project Beacon

What is Google Project Beacon?

After a number of emails from clients asking about Project Beacon, I thought it was clear there isn't enough info about how this thing works - and what you have to do with it when one shows up on the doorstep. [ez-toc] What is it? The Beacon looks like a chunk of white plastic from the outside, but...

21st February 2019
Guides
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Waze Local Map Mockup

Waze Local Advertising – Info Guide Before You Commit

The all you need guide to pitch Waze Local to your team. This guide takes a look at the different options available and demonstrates the main three types of ad formats available. Whilst this blog does not tell you how to set-up Waze Local - this should get you started. [ez-toc] What is Waze Local? If you find yourself...

13th February 2019
Guides, PPC
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