Google Analytics 4 is replacing Universal Analytics on the 1st July 2023 Google Analytics 4 is Google's next-generation measurement solution, and is replacing Universal Analytics. On the 1st July 2023, Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we highly recommend that you complete your move to Google Analytics 4 as soon...
Are you prepared for Google's latest Core Update? The rollout began on the 17th of November and could potentially affect your website. Here’s how Google describes broad core updates: Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re...
According to reports, Facebook is removing its restrictions on ads which include more than 20% text in the main image/graphic. Social media expert, Matt Navarra suggest Facebook are contacting advertisers directly to inform them on the change: https://twitter.com/MattNavarra/status/1308439758176161794?s=20 "...
In light of the latest COVID-19 situation in the UK, we want to let you and our clients know how we're getting on here at CS One. We are all still working from the studio, and business is running as normal, but we do have measures in place for a seamless transition if 'self-isolation' is required. We understand many of our...
Google Ads has recently rolled out a feature allowing you to report on landing page performance from shopping campaigns. This is great news for advertisers who want to see which landing pages from their Shopping Campaigns are generating the most sales and which may need to be optimised further. What data can you report on? ClicksImpressionsCTRAverage CPCCostConversion rateConversions On...
Instagram recently confirmed that it was testing this new ad format initially with a few brands, but is now rolling out 'branded content ads' to all advertisers. This means it is now possible for brands to create ads using organic posts from the influencers they already have a relationship with. Instagram has also announced that branded...
What has to be one of the most exciting developments in email technology in a long time, Google has finally launched AMP for email, allowing users to interact with emails like they do with web pages. Accelerated Mobile Pages (AMP) is an open-source web technology developed by Google that allows web pages to load almost instantaneously. You...
The latest survey by GlobalWebIndex has found that 47% of users on the internet have used an ad-blocker at least once as of Q3 2018. The highest take-up of Ad Blockers is seen in the APAC (Asia-Pacific) region of the world with a 50% user base, the lowest being us here in Europe at 40%. Generally,...
Instagram has launched "Checkout on Instagram" for a limited number of beta testers before rolling out to users in the US. While Facebook looks to unify Instagram, WhatsApp and Messenger, the introduction of In-App purchasing was always expected in a bid for Facebook to increase its share in the e-commerce market. Launching with some of Instagram's...
WordPress hit another major milestone announcing today that they now power 1/3rd of the top 10 million websites. From 50,000 downloads in 2005 to the latest release on 21st February being downloaded 14 million times, WordPress has certainly become one of the go-to CMS solutions for businesses of all sizes. Image From W3Techs.com In what shows the...
