News

Google Ads Now Offer Reporting on Landing Pages for Shopping Campaigns

Google Ads has recently rolled out a feature allowing you to report on landing page performance from shopping campaigns.This is great news for advertisers who want to see which landing pages from their Shopping Campaigns are generating the most sales and which may need to be optimised further.What data can you report on?ClicksImpressionsCTRAverage CPCCostConversion rateConversionsOn...

influencer marketing on social

Instagram allows advertisers to convert organic influencer marketing posts into ads

Instagram recently confirmed that it was testing this new ad format initially with a few brands, but is now rolling out 'branded content ads' to all advertisers.This means it is now possible for brands to create ads using organic posts from the influencers they already have a relationship with. Instagram has also announced that branded...

AMP For Email

AMP for Email – Putting The Web In Your Inbox

What has to be one of the most exciting developments in email technology in a long time, Google has finally launched AMP for email, allowing users to interact with emails like they do with web pages.Accelerated Mobile Pages (AMP) is an open-source web technology developed by Google that allows web pages to load almost instantaneously.You...

Ad Blocking

Web Ad-blocking almost at 50% Worldwide

The latest survey by GlobalWebIndex has found that 47% of users on the internet have used an ad-blocker at least once as of Q3 2018.The highest take-up of Ad Blockers is seen in the APAC (Asia-Pacific) region of the world with a 50% user base, the lowest being us here in Europe at 40%. Generally,...

Instagram Launches In-App Checkout

Instagram Launches In-App Checkout

Instagram has launched "Checkout on Instagram" for a limited number of beta testers before rolling out to users in the US.While Facebook looks to unify Instagram, WhatsApp and Messenger, the introduction of In-App purchasing was always expected in a bid for Facebook to increase its share in the e-commerce market.Launching with some of Instagram's...

WordPress Powering One Third of Internet

WordPress Powers One Third Of The Web

WordPress hit another major milestone announcing today that they now power 1/3rd of the top 10 million websites.From 50,000 downloads in 2005 to the latest release on 21st February being downloaded 14 million times, WordPress has certainly become one of the go-to CMS solutions for businesses of all sizes.Image From W3Techs.comIn what shows the...

KFC Valentines Day 2019 Competition Image

Valentine’s Day Blues? Win a Colonel Sanders Rug.

KFC is giving some fans the chance to win a limited-edition KFC faux-bearskin rug,baring he head of Colonel Saunders.Following in the footsteps of last years scratch-and-sniff fried chicken-scented valentines day cards, this years ploy raises just as many eye brows.It's not just the rug - the winner will also receive two fried chicken pyjama onesies, a $120 KFC gift card...