Google Analytics 4 is replacing Universal Analytics on the 1st July 2023 Google Analytics 4 is Google's next-generation measurement solution, and is replacing Universal Analytics. On the 1st July 2023, Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we highly recommend that you complete your move to Google Analytics 4 as soon...
Are you prepared for Google's latest Core Update? The rollout began on the 17th of November and could potentially affect your website. Here’s how Google describes broad core updates: Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re...
Studies suggest that anywhere from 60%-80% of all website traffic starts with a search… That’s a huge opportunity for you and your business! SEO is the answer! Why should I care about SEO (Search Engine Optimisation)? You may have heard us talking about Search Engine Optimisation, or SEO for short, when talking about websites. SEO is...
The rumours start, the chatter stirs, rankings fluctuate and SEOers begin to assume the worse - an update has hit the SERPS. Whilst we've seen less and less large sudden changes over the past few years as Google makes more smaller, AI influenced changes, I've had a flashback to the early days of SEO with a...
It appears I was one of those chosen to be part of Google's recent Search Engine Results Page (SERP) experiment. Google stripped images, titles and descriptions from the search result. Something which Google say could happen if the EU approve the EU Copyright Directive. I search for news via Google a lot, and whilst I don't want...
Over the past few months, we’ve been mentioning Google Tag Manager (GTM) to more and more clients. We include Google Tag Manager implementation as the standard for every new website we produce, as well as upgrading our clients who make use of our SEO, Social, PPC and Speed Optimisation services. What is Google Tag Manager? Google Tag Manager...
