Social Media

influencer marketing on social

Instagram allows advertisers to convert organic influencer marketing posts into ads

Instagram recently confirmed that it was testing this new ad format initially with a few brands, but is now rolling out 'branded content ads' to all advertisers. This means it is now possible for brands to create ads using organic posts from the influencers they already have a relationship with. Instagram has also announced that branded...

Instagram Launches In-App Checkout

Instagram Launches In-App Checkout

Instagram has launched "Checkout on Instagram" for a limited number of beta testers before rolling out to users in the US. While Facebook looks to unify Instagram, WhatsApp and Messenger, the introduction of In-App purchasing was always expected in a bid for Facebook to increase its share in the e-commerce market. Launching with some of Instagram's...