Facebook Groups Are The Future – Social Giant Testing Subscriptions
At the past few marketing events, namely BrightonSEO and Festival of Marketing, we have been hearing how:
– “Facebook Groups are the next big thing”,
– “Facebook is definitely looking at how creators and marketers can monetise groups”,
– “I KNOW Facebook is working on something – they have a big team behind it”.
It looks like these commentators have been right – with Facebook announcing today they are piloting subscriptions.
Admins have been asking for ways to make money through groups as they become increasingly popular methods for creators to share content and membership groups to continue networking.
Obviously, this is an ideal opportunity for Facebook to monitise groups for themselves and their admins.
However, Facebook has stated that they will not be taking a commission during the trial. Although, the test does take place on iOS and Android, so Apple and Google will get their respective cuts.
The social giant says the purpose of introducing subscriptions is part of their “overall approach to helping creators and leaders to financially support the work they do to engage their fans and communities“.
A Facebook group that has become the face of the announcement is Sarah Mueller, who is the community leader of ‘Declutter My Home’. Inspiring and motivating others to tidy up their homes, Mueller can offer member-only content, including collaboration on projects, checklists, tutorials, live videos and more.
I think this is a fantastic opportunity for creators to grow a more engaged audience, as well as their income. Although, I don’t think MY wallet will agree, as I’m a member of hundreds of Facebook groups.
If you’re a business that manages or thinks they could make use of Facebook Groups, then get in touch. Part of our Social Management offerings include Group Management, content generation and moderation.