Google Ads Now Offer Reporting on Landing Pages for Shopping Campaigns
Google Ads has recently rolled out a feature allowing you to report on landing page performance from shopping campaigns.
This is great news for advertisers who want to see which landing pages from their Shopping Campaigns are generating the most sales and which may need to be optimised further.
What data can you report on?
- Average CPC
- Conversion rate
On the “Landing pages” page, you can also do the following:
- See the expanded landing pages associated with each of your landing pages
- Identify which pages could provide a better mobile experience
- Check a page’s mobile-friendliness or if the page loads as a valid Accelerated Mobile Page (AMP)
This change is now available to all Google Ads accounts.