Mobile First Indexing Rollout Begins on Google
Google has announced that after continued testing they are beginning to roll out of mobile-first indexing.
Roll Out? Index? What?
Historically, the desktop version of a website was primarily used for indexing and determining the ranking in the Search Engine Results Page (SERP).
According to Google’s blog, the change comes about because “...our ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for”.
Since the introduction of ‘mobile-friendly’ web page results in 2015 we know that Google has been increasing the importance of mobile websites. In 2016, Google started to experiment with mobile-first indexing and here it is in 2018.
Over the coming weeks or months – we don’t know the period of time this roll out is expected to take – Google Search Console users should expect the following notification:
Google is stressing the fact that mobile-first and mobile-friendly sites will be considered independently when it comes to ranking factors.