1. Name
Detail the exact wording that must appear on your logo i.e. My Company Name Financial Services.
2. Your company
Indicate if you are and established company or new venture.
3. Business sector
Describe your business type i.e. Insurance Brokers, Engineering, Catering Supplies etc
4. Your competition
List URL’s – website addresses of your competitors – indicate which of these you admire.
5. Target market
Please indicate who is you target market and on a scale of 1-10 position your company in the market.
6. Likes & dislikes
Make a short list of logos and brands you admire, not necessarily in your industry. Indicate your colour preferences or dislikes. Supply mood sheets if possible (paper cuttings 1 sheet of likes and 1 of dislikes)
7. About you
Are you the main decision maker or are the decisions made by committee.
8. Legals
Are you are intending to apply for copyright or trademark for your new logo (supply details of your solicitor).
9. Your budget
£500-£1000, £1,000-£5,000, £5,000-£10,000, £10,000-£20,000, £20,000+ If you are intending to apply for copyright or TM your logo you will need a budget of at least £5,000 plus your legal costs
10. Timescale
Indicate a desired timescale.