Important Changes to Facebook News Feeds!
March 2nd 2018 Update: We’ve just seen our first victim to the algorithm change, LittleThings. See the story here.
This article was originally posted on January 23 2018.
Facebook is making changes to its news feed algorithm that will affect how your business performs on the platform.
As you read this, Facebook is rolling out changes that prioritises posts from friends and family over posts from businesses.
Head of News Feed @ Facebook, Adam Mosseri, says:
” As we roll this out, you’ll see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”.
He adds in a separate interview:
“This one [change] is bigger than the average tweak. It’s not a tweak.”
Basically, this is a big change.
Users on Facebook will see more content from friends and family, and posts that seek advice or recommendations. They will see fewer posts from businesses, brands, media, news, video that doesn’t spark conversation and engagement-bait posts.
Why is Facebook doing this?
Direct feedback from users shows that they prefer content from their friends.
Facebook’s research shows that content from friends and family makes people feel better, particularly content that has comments and discussion.
Facebook is expecting users to spend less time on Facebook overall, so wants to improve the experience for the time the user is on the platform.
What does this mean for my page?
Above all, you should expect the organic reach of your page to drop significantly. As of yet, we don’t know how much this will be affected.
Organic posts are those which are posted without a paid boost ad you have to rely on Facebook’s ranking to put your posts in front of users.
Facebook will also reduce the reach of “engagement-bait” posts which encourage you to “like”, “tag a friend”, or “vote for your favorite”.