Love Flat Pack Furniture? Love Chocolate? Ikea Has Something For You
IKEA, the flat-pack furniture giant, isn’t just innovating with the introduction of smart blinds and sustainable stores, but is now taking the flat-pack chocolate industry by storm as well.
For just £2.95 you can grab yourself a flat-packed
Just like the hassle and reward that comes from building and completing a room full of IKEA furniture, you can now do the same with chocolate.
One has to appreciate, from a marketing perspective, how much coverage this is getting in the press. I feel like I can justify that trip to Lakeside a little more now.
VARKANSLA (meaning “Spring Feeling” in Swedish) will be available until June 1st at your local IKEA store. Next time you pick up your LACK Side Table, you can treat yourself too.
Image: IKEA
